Last year Kawasaki Heavy Industries announced that Kawasaki Motors would be spun-off in 2021 and through this move gain greater autonomy in budgetary needs and future product development.
Essentially, Kawasaki Motors should become a more agile company than when it was attached to its much larger brethren.
And as an indication of the seriousness Kawasaki Motors is placing on its newfound autonomy, the company has released some of its plans for the near future and well….it ain’t f#cking around.
Kawasaki is currently forecasting (for March 2022), global sales just shy of four billion dollars with an operating profit of 300 million dollars.
Company communications state the purpose for establishing Kawasaki Motors was to:
• Build a business that’s about selling happiness, not things.
• 2030 – Hit sales of 1 trillion yen (achieving the vision for 2030)
• Speed up the sustainable growth of the motorcycle and engine businesses, and thereby raise the corporate value and strengthen the brand.
• Contribute to our stakeholders, starting with the Kawasaki Heavy Industries Group.
But the big news is that Kawasaki Motors is aiming for carbon neutrality by 2035 through the adoption of BEV (Battery Electric Vehicles) and HEV (Hybrid Electric Vehicles). And the company isn’t dragging its feet with 15 new models planned to be released by 2025 that meet these criteria.
One of the more surprising announcements was the hydrogen-fuelled internal combustion engines (ICEs) which, while electric bikes are much less the curio they once were, isn’t something we’ve seen all that much of even in development stages.
Kawasaki Heavy Industries has been investing a lot of money and research in developing hydrogen as a readily available and safe to ship fuel for power generation.
Kawi also states it plans to release, ‘an average of 16 new models per year by 2025 (including
BEVs and HEVs).’
These changes are slated for developed nations only which will reflect the dealer network support needed for such a shift as well as the available cash to pay for the new products.
KAWASAKI SEES GROWTH AND AIMS FOR YOUNGER MARKET
Kawasaki has been making very strong push in Japan with the highest sales in over 251cc for the third year in a row and an 80% increase in 401cc and up sales. The percentage of customers under the age of 20 is also up by 60% which is a good sign for future growth.
Future releases will see increased integration of connected devices, Artificial Intelligence and radar with Digital Twin Simulation technology used for product development.
There will also be a solid push to grab more four-wheeler (UTV), market share with an investment of 30 Billion Yen over five years to improve and build new factories in the US and Mexico.
And to top this all off, Kawasaki Motors has adopted a new logo. The design is actually a throwback to one flown on the ships of the Kawasaki Tsukiji Shipyard in the 1870s and roughly translates to the Japanese kanji for kawa, which means river.